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McDonald's Japan Raises Full-Year Profit Guidance After Strong Half-Year

McDonald's Japan raised its full-year profit forecast after half-year operating profit jumped 15.2% and same-store sales notched a 43rd straight quarterly gain, even though the revised sales outlook still trails 2025's total of ¥416.6bn.

Illustration of a fast-food restaurant counter with a digital order kiosk and a tray of meal items, evoking menu pricing and digital-ordering trends.

McDonald's Holdings Company (Japan) raised its full-year earnings guidance on August 7, pointing to pricing and store-efficiency gains that outran rising ingredient costs in the first half of the year.

For the six months through the end of June, operating profit rose 15.2% to ¥30.2bn and net profit attributable to shareholders rose 17.0% to ¥19.7bn, even as consolidated sales edged up just 0.4% to ¥204.1bn. Same-store sales grew 5.9%, the 43rd consecutive quarter of same-store growth, a streak dating to late 2015.

The company lifted its full-year forecast from the figures it published in February.

Full-Year Guidance Revision
Previous forecast issued February 6, 2026; revised forecast published August 7, 2026.
MetricPrevious ForecastRevised Forecast
Net sales¥405.5bn¥408.0bn
Operating profit¥54.5bn¥55.5bn
Net profit attributable to shareholders¥34.5bn¥35.0bn
Earnings per share¥259.48¥263.24

Management said raw-material prices are now expected to rise faster than it assumed at the start of the year and that the broader market remains uncertain, but that gains from menu pricing, digital ordering and store-portfolio changes absorbed the pressure. Even with the upward revision, the new full-year sales target still sits 2.1% below 2025's actual ¥416.6bn in sales, a reminder that stronger half-year profit has not yet turned into full-year revenue growth. The annual dividend forecast holds at ¥64.00 per share.

The chain ended June with 3,038 restaurants after opening 35 and closing 22 during the period, alongside 189 store remodels.