HAPPINET CORPORATION has raised its own six-month earnings forecast, and by a wide margin. The Tokyo-listed toy and media distributor said on September 28, 2026, that revised guidance for the half year running April through September now points to net sales of ¥230.0bn, up from the ¥200.0bn it forecast in August, a 15.0% increase. Operating profit is now expected to reach ¥13.5bn, up 73.1% from the prior ¥7.8bn goal, and net profit attributable to parent is projected at ¥9.0bn, an 80.0% jump from ¥5.0bn. Per-share interim earnings rise to ¥205.85 from the ¥114.36 flagged at the first-quarter results in August.
| Metric | Previous Forecast | Revised Forecast | Change |
|---|---|---|---|
| Net sales | ¥200.0bn | ¥230.0bn | +15.0% |
| Operating profit | ¥7.8bn | ¥13.5bn | +73.1% |
| Ordinary profit | ¥8.0bn | ¥13.5bn | +68.8% |
| Net profit attributable to parent | ¥5.0bn | ¥9.0bn | +80.0% |
| Interim earnings per share | ¥114.36 | ¥205.85 | — |
Happinet named three product categories behind the upgrade. In its toy business, convenience-store lottery goods and trading cards are selling well. In its amusement business, capsule-toy sales have grown sharply on the back of hit products.
The company left its full-year consolidated forecast untouched. It cited uncertainty around the Christmas and New Year shopping season, its largest selling period, as the reason it is not yet extending the upgrade beyond the first half. That leaves a gap between a sharply raised six-month forecast and a full-year number Happinet has not yet moved.
For comparison, Happinet's first-half results a year earlier showed sales of ¥196.4bn, operating profit of ¥8.7bn and net profit of ¥6.7bn, with per-share earnings of ¥151.94, a figure restated for a 2-for-1 stock split effective January 1, 2026. The new guidance implies growth well above that base, assuming it holds through September.