CyberBuzz, a Tokyo Growth-listed social media marketing company, resolved on 16 October to acquire all shares in two Kumamoto-based companies and make them subsidiaries. The two will be bought as one transaction, with a separate share transfer agreement for each. Closing is scheduled for 31 October.
What it pays
The base price is ¥471.3mn for the hometown-tax support company and ¥28.7mn for the regional trading company. Advisory costs of about ¥80mn cover both deals and are counted only in the first company's total of about ¥551.3mn. Cash on hand and borrowings will fund the purchase.
The sellers can earn more. Over three periods from 1 October 2026 to 30 September 2029, each seller receives an earnout based on actual results, capped at half of its company's EBITDA.
What it buys
The support company runs gift selection, donation portals and donor handling for local governments. In the year to May 2026 it reported sales of ¥2.97bn and operating profit of ¥37.6mn. Those sales count gift revenue gross; on a net basis the company puts them at about ¥1.05bn. The trading company processes regional farm produce for hometown-tax gifts and online sales. It posted sales of ¥974.2mn, an operating loss of ¥27.6mn and negative net assets of ¥11.3mn for the same period.
CyberBuzz says the hometown-tax market is estimated at over ¥1.3tn for fiscal 2025. That is a company-cited market estimate, not revenue it acquires. CyberBuzz argues that regulatory changes will make gift appeal and local added value matter more, which suits its influencer network.
Next disclosure
CyberBuzz expects both companies to join its consolidated accounts from the first quarter of the fiscal year ending September 2027. It is still assessing the financial effect and will fold it into its forecast for that year, due on 12 November 2026.