Ureru Net Advertising Group Co.,Ltd., the TSE Growth-listed marketer trading as 9235, has cut its outlook for the year to July 2026 from a forecast ¥2mn net profit to a ¥1.1bn net loss. Revenue guidance falls to ¥1,640mn from ¥1,880mn, a 12.8% reduction, and the operating line swings from a ¥14mn profit forecast to a ¥530mn loss.
The company attributes the shortfall to delays inside its own growth bets rather than a single write-off. Its existing marketing and media business missed targets as client ad budgets tightened, a customer-acquisition algorithm change hit Orx, and a China TikTok live-commerce launch slipped into future years, forcing a roughly ¥130mn bad-debt allowance against unrecovered advance payments. Its crypto-recovery unit, Bitcoin Savior, also failed to close cases and book success fees before the fiscal year-end.
On top of the operating miss, Ureru Net booked about ¥830mn in one-off charges. Roughly ¥290mn sits in SG&A, covering M&A fees, the bad-debt allowance and an inventory write-down at Orx. A further ¥540mn is booked as special losses, reflecting impairments on internal software, office fit-out assets, goodwill tied to its China cross-border e-commerce acquisition, and markdowns on three unlisted equity stakes.
| Metric | Previous forecast | Revised forecast | Next year's guidance |
|---|---|---|---|
| Revenue | ¥1,880mn | ¥1,640mn | ¥5,004mn |
| Operating profit (loss) | ¥14mn profit | ¥530mn loss | ¥202mn profit |
| Net profit (loss) | ¥2mn profit | ¥1,100mn loss | ¥130mn profit |
For the year to July 2027, the company's guidance projects revenue of ¥5,004mn, more than triple the revised current-year figure, alongside a ¥202mn operating profit and ¥130mn net profit. Newly consolidated acquisitions are expected to supply ¥3,280mn of that revenue and ¥303mn of operating profit, more than the ¥1,724mn and ¥294mn projected from existing operations. The rebound is Ureru Net's own forecast, and it depends on integrating recent deals rather than an assured turnaround.