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Shannon CEO adds COO duties as reshuffle targets sales and SMB partners

Hiroshi Yamazaki will take on the COO brief from July 1 after the current operations chief is set to move to parent Innovation, with Shannon tying the changes to stronger sales execution and partner-led expansion in the SMB market.

Jun 26, 20262 min read
Abstract illustration of a software sales pipeline linking central operations, partner channels and small-business customers.

Shannon Inc. will have chief executive Hiroshi Yamazaki serve as COO as well from July 1, after current executive officer and COO Sho Oe is set to leave the company and transfer to parent Innovation Inc. on the same date. The company said its board approved the officer changes on June 19 as part of an organizational rework for its next phase of growth.

What changes on July 1
Based on Shannon's TDnet disclosure on executive officer changes.
AreaNew setupPrevious setup or note
CEO/COOHiroshi Yamazaki becomes CEO and COOPreviously CEO
Partner businessExecutive officer role shifts to partner businessPreviously solution sales
SalesExecutive officer role shifts to salesPreviously marketing cloud
CMO briefCMO and growthPreviously CMO and SMB
COO departureSho Oe resigns as executive officer and COO, scheduled to transfer to parent Innovation Inc.Effective July 1

The disclosure pairs the title changes with a specific operating agenda. Shannon said it is refreshing the management structure and optimizing talent allocation across the group. In its existing business, it wants stronger new sales and tighter coordination between sales teams and delivery functions, with the stated aim of expanding its account base and improving productivity.

The company also identifies the SMB market as a growth area. There, it said it will intensify new market development around a partner, or agency, strategy. Alongside that, one executive officer shifts from solution sales to partner business, another from marketing cloud to sales, and the CMO brief changes from SMB to growth.

Several posts stay in place, including CTO, product strategy, CFO and service. Shannon also says it has further organizational-efficiency moves in view. The filing does not put financial targets or operating metrics on this reshuffle, but it does make the commercial priorities plain: a stronger push on new sales, tighter sales-to-delivery coordination and heavier use of partners in SMB.