Speee is turning its home-repair technology unit into a more formal insurance tie-up. The company said its board approved a plan on June 30 to transfer the Reform DX business into a newly established subsidiary, ReFact, effective August 1, 2026, and to sign a legally binding final agreement with SOMPO Holdings on the wider transaction.
SOMPO is then due to subscribe for new shares in September through a third-party allotment, leaving Speee with 60.7 per cent and SOMPO with 39.3 per cent. Speee said ReFact will remain a consolidated subsidiary after the allotment.
| Feature | Detail |
|---|---|
| Business being carved out | Reform DX business |
| New company | ReFact, Inc. |
| Split effective date | August 1, 2026 (planned) |
| SOMPO allotment | September 2026 (planned) |
| Ownership after allotment | Speee 60.7%, SOMPO Holdings 39.3% |
The business being carved out is broader than a single lead-generation site. Speee's filing says Reform DX includes NURIKAE, an exterior-painting company search platform, Minna no Repair, a service that introduces qualified repair contractors when homes are damaged, the Rifosum comparison site for water-related renovations, and the Budii sales-support app. Speee added that it has worked with Sompo Japan since 2022 to connect customers affected by housing accidents with repair firms that meet specified standards.
That makes the move more than a tidy corporate reshuffle. Speee said the joint venture is meant to combine its service-development know-how and contractor network with SOMPO's customer base, and to make "trust, transparency and speed" a new standard in renovation and repair, particularly in disaster response. For readers outside Japan, the notable point is the structure: an insurer is taking an equity stake in a digital repair marketplace it had already been using as a partner, rather than keeping the relationship purely contractual.
Speee said NURIKAE has surpassed 300,000 cumulative introductions and cited a third-party survey covering 10 major peers that ranked the service No. 1 on cumulative users, review count and listed companies. The split will not go to a shareholder vote because Speee said it qualifies as a simplified incorporation-type split, and the new subsidiary is set to inherit the assets, liabilities and contractual rights and obligations tied to the business on the effective date.