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Sanrio lifts annual dividend to ¥69 after record year in sales and profit

Sanrio reported revenue of ¥194.1bn for the year to March 2026, up 33.9%, while operating profit jumped 50.3% to ¥77.9bn and net profit attributable to owners rose 30.9% to ¥54.6bn. The company said all three were record highs, and net assets climbed to ¥156.0bn from ¥107.6bn. The board also approved a year-end dividend of ¥38 a share for March 31 holders, taking the full-year payout to ¥69 from ¥53 on a pre-split basis. One wrinkle worth keeping straight: Sanrio's 5-for-1 stock split took effect on April 1, so the current-year dividend forecast of ¥16 a share is shown on a post-split basis rather than on the same unit as last year's figure.

Jun 23, 20263 min read
Editorial illustration of gift-shop shelves, rising sales graphics and dividend markers representing Sanrio’s stronger results and higher payout.

Sanrio’s filings for the year to March 2026 delivered the combination investors usually want and seldom get all at once: higher sales, higher profit, a stronger balance sheet and a bigger cash payout. Revenue rose 33.9% to ¥194.1bn, operating profit jumped 50.3% to ¥77.9bn, and net profit attributable to owners climbed 30.9% to ¥54.6bn. The company said all three were record highs. It also disclosed an adjusted operating profit figure of ¥78.5bn, up 41.0%, to account for different reporting periods at overseas subsidiaries.

The beat against Sanrio’s own revised February plan was smaller but still useful. Revenue came in ¥3.4bn above that plan, operating profit ¥2.7bn above and net profit ¥2.6bn above, according to the earnings release. Operating margin widened to 40.1% from 35.8%, while net assets ended the year at ¥156.0bn versus ¥107.6bn a year earlier.

Sanrio results at a glance
Dividend figures for the years to March 2025 and 2026 are shown on a pre-split basis. Sanrio’s 5-for-1 stock split took effect on April 1, 2026.
MetricYear to Mar 2025Year to Mar 2026Reported change
Revenue¥144.9bn¥194.1bn+33.9%
Operating profit¥51.8bn¥77.9bn+50.3%
Net profit attributable to owners¥41.7bn¥54.6bn+30.9%
Net assets¥107.6bn¥156.0bn+44.9%
Annual dividend per share¥53¥69+¥16
Dividend payout ratio30.0%30.4%+0.4pt

In the presentation, which uses a company-defined contribution profit measure for regional comparisons, Sanrio said licensing and retail strength across regions underpinned the step-up. Japan remained the largest earnings base, with sales up 31.2% to ¥148.3bn and adjusted operating profit up 47.1% to ¥53.8bn. Asia was the standout growth engine, with sales rising 62.6% to ¥45.5bn and contribution profit up 58.2% to ¥28.3bn. Europe, though still small in absolute terms, posted sales growth of 83.6% to ¥11.7bn, while the Americas were far steadier, with sales up 5.4% and contribution profit up 1.4%.

The shareholder-return signal was equally direct. On June 23, Sanrio’s board approved a year-end dividend of ¥38 per share for March 31 holders, above the ¥35 it had forecast in February and up from ¥33 a year earlier. The year-end portion totals ¥9.214bn. Together with the interim dividend of ¥31, that takes the annual payout to ¥69 per share from ¥53. The annual dividend amount disclosed in the earnings release is ¥16.8bn, and the consolidated payout ratio came to 30.4%.

That matters because the increase still sits squarely inside the policy Sanrio repeated in both the dividend notice and presentation: stable and continuous dividends, with a consolidated payout ratio of 30% or more as the guidepost. The company said it raised the year-end payment because net profit for the year exceeded its earlier forecast and reached ¥54.6bn. The year-end dividend is due to take effect on July 21.

One footnote deserves more attention than it usually gets. Sanrio carried out a 5-for-1 stock split effective April 1, so the ¥38 year-end dividend and ¥69 annual dividend for the year to March 2026 are both shown on a pre-split basis. The current-year forecast dividend in the earnings release is ¥16 per share on a post-split basis, which the company says also implies a 30.4% payout ratio. The return policy looks consistent, but the unit of account changed.

The balance sheet makes that payout easier to believe. Sanrio’s equity ratio improved to 66.4% from 52.9%. In the presentation, the company also showed net cash rising to ¥111.5bn from ¥78.7bn as interest-bearing debt fell to ¥13.9bn from ¥40.3bn. Operating cash flow rose to ¥52.6bn from ¥40.8bn, although year-end cash and cash equivalents were ¥96.7bn after investment and financing outflows during the period.

A same-day convertible bond notice supplied a neat technical proof that the higher dividend is real cash, not just presentation gloss. Under the bond terms, the approved year-end payout adjusted the conversion price on Sanrio’s 2028 euro-yen convertible bonds to ¥504.1 from ¥507.9, effective from April 1. For the current fiscal year, Sanrio forecast revenue of ¥229.8bn, operating profit of ¥89.5bn and net profit of ¥63.8bn. For investors, the message from this cluster of disclosures is fairly plain: Sanrio is turning another jump in earnings into higher net assets and a larger dividend, while keeping the payout ratio only slightly above its 30% floor.