Macbee Planet, the TSE Prime-listed digital marketing group (code 7095), is dividing its top leadership job between two people just as it prepares to take a knife to its own corporate structure. The board informally decided on July 6, 2026 to replace its representative director setup, with formal approval expected at the company's 11th annual general meeting on July 29, 2026, and in the board meeting that follows.
Hideyuki Shoda, currently president of Macbee eight, a capital-participation marketing firm within the Macbee group, is set to become the new President and Representative Director. Shoda founded a company called Alpha in 2016, joined Macbee Planet in 2021 when Alpha was absorbed into the group, and has since run the firm's product division, its 3D advertising unit, and an advertising-affiliate group. He also served as a media-business executive at group company MAVEL before founding Macbee eight in September 2024, and has headed Macbee Planet's AI promotion office since April 2026. He owns 1,423 Macbee Planet shares.
Outgoing president Tomohiro Chiba is moving to a regular director seat. The company says he will use his management experience to develop new areas tied to Macbee Planet's existing customer base, specifically finance and healthcare-related segments.
| Name | New Role | Current Role |
|---|---|---|
| Tomohiro Chiba | Director | Representative Director, President; Executive Officer |
| Hideyuki Shoda | Representative Director, President | Executive Officer; President, Macbee eight |
| Masakazu Matsumoto | Representative Director, Chairman | Executive Officer; Chairman |
Alongside Shoda's appointment, founder and largest shareholder Masakazu Matsumoto, who currently serves as chairman, is set to become Representative Director and Chairman, creating a two-person representative structure. Matsumoto founded the company in 2015 and holds 3,822,849 shares, by far the largest stake disclosed in the filing. Under the new arrangement, Matsumoto is handing day-to-day executive authority and top decision-making power to Shoda, but keeping representative authority himself for a period to focus on group governance, oversight, and financial discipline during the transition.
The company frames the split as a hedge against a bigger structural shift. In an April 23, 2026 disclosure about a treasury share buyback, Macbee Planet had already flagged the need to move to a more agile operating structure in response to advances in generative AI. The board says repeated internal discussion since then, over authority transfer to the next generation and possible group reorganization, led it to conclude that a fundamental review of its business portfolio, including reshuffling group companies, is now necessary for mid- to long-term growth. Macbee Planet says it is currently examining that broader portfolio overhaul, including the separation or creation of group entities, though it has not yet disclosed specific targets or a timetable for that wider restructuring.
For now, the concrete date is July 29, when shareholders vote on the representative-director changes. What the promised "drastic" portfolio review will actually touch, and which group companies might be spun off or folded in, is still under internal discussion rather than public disclosure.