Japan's Small and Medium Enterprise Agency has opened public comment on the first full rewrite since 2019 of the rules that tell local commerce and industry societies, their prefectural federations, chambers of commerce and industry, and the Japan Chamber of Commerce and Industry how to run their taxpayer-backed advisory work for small businesses. The draft, filed under Article 3(1) of the 1993 law on chamber support for small businesses, carries case number 640230001 and stays open for comment from September 8 to October 7, 2026.
The rewrite adds two new priority categories to the "management development support plans" that chambers formulate and revise jointly with local municipalities. One directs counsellors toward small businesses pursuing "sustainable development and wage increases," a group that explicitly includes providers of essential services recognised under the revised Industrial Competitiveness Enhancement Act. The other pushes chambers to identify "growth-oriented" small businesses willing to draft, and publicly declare, a business plan built around expanding sales to roughly ¥100mn, or ¥50mn for restaurants and other lifestyle-related services.
| Business category | Sales target |
|---|---|
| General small businesses | ¥100mn |
| Restaurants and other lifestyle-related services | ¥50mn |
The agency is not finished. Its own notice flags that a further category, built around "high value-added" creation and developed by the same policy working groups, remains under study and could prompt an additional revision of these guidelines around the turn of the fiscal year in 2027. The document circulated alongside the draft repeats the same scope for comment: the guidelines apply to local commerce and industry societies, their federations, chambers of commerce and industry, and the national chamber body, not to individual small businesses directly.
Nothing in the current draft changes funding levels or subsidy eligibility for small businesses. It reshapes how the counsellors who staff Japan's local chambers are instructed to prioritise which small businesses get intensive, chamber-led support.
