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Asahi cuts 2025 outlook as cyberattack fallout pushes profits lower

Asahi cut its outlook for the year ended December 2025 ahead of a delayed July 8 results release, trimming revenue by 2.0% but cutting operating profit to ¥185 billion and net profit attributable to owners to ¥120 billion. The company tied the reset to a cyberattack-related system disruption in Japan, higher raw-material costs, impairment losses and related expenses. An extraordinary shareholders meeting is now planned for early September because the same disruption delayed settlement procedures and reporting materials. The figures are revised guidance, not final results.

Jun 11, 20263 min read
Editorial image of an unlabeled beverage packing line and warehouse scanners, suggesting a system outage and rising costs.

Asahi Group Holdings has cut its outlook for the year ended December 2025, and the downgrade is sizeable. This is a guidance revision, not the final full-year result, but the company now expects revenue of 2,890,000 million yen, business profit of 260,000 million yen, operating profit of 185,000 million yen, and profit attributable to owners of the parent of 120,000 million yen. It says the miss reflects a cyberattack-related system disruption in its Japan business, higher-than-expected raw-material costs, impairment losses, and costs related to the disruption. The unusual part is timing: Asahi is revising 2025 guidance in June 2026 because its full-year release has been delayed until July 8, 2026.

Asahi's revised 2025 outlook
Amounts are in million yen except basic earnings per share. Revised guidance disclosed on June 11, 2026, not final reported results.
MetricPrevious forecastRevised forecastChangeChange (%)
Revenue2,950,0002,890,000△60,000△2.0%
Business profit290,000260,000△30,000△10.3%
Operating profit255,000185,000△70,000△27.5%
Profit attributable to owners of the parent167,500120,000△47,500△28.4%
Pretax profit242,000175,000--
Basic earnings per share (yen)112.7480.24--

The downgrade is much sharper on profit than on sales

Compared with Asahi's previous forecast, revenue is down 2.0%. The cuts deepen further down the income statement: business profit is down 10.3%, operating profit 27.5%, and profit attributable to owners of the parent 28.4%. Pretax profit is now forecast at 175,000 million yen, versus 242,000 million yen previously, while basic earnings per share falls to 80.24 yen from 112.74 yen.

The revision also leaves the company short of its 2024 actual performance on the same measures. Asahi's previous-year figures were revenue of 2,939,422 million yen, business profit of 285,121 million yen, operating profit of 269,052 million yen, and profit attributable to owners of the parent of 192,080 million yen. Business profit, the company notes, is its own measure of recurring business performance, calculated after cost of sales and selling, general and administrative expenses.

What Asahi says caused the miss

Asahi's explanation has two layers. First, it says sales will undershoot because a cyberattack caused a system disruption in its Japan business. Second, it says profit will miss by more because the weaker sales are being compounded by raw-material costs rising more than expected, impairment losses, and costs related to the system disruption itself.

That distinction matters. A 2.0% trim to revenue paired with much larger cuts to operating and net profit tells readers that management is not describing a simple volume wobble. The company is pointing to extra costs and write-downs as well. What it does not do in this notice is quantify how much each factor contributed, so the detailed breakdown still has to wait for the delayed full-year release.

Why this is landing so late

The calendar tells its own story. Asahi separately said it had planned to report its business report, consolidated financial statements, financial statements, and the audit results at its March 24 annual shareholders meeting. It could not do so, the company said, because the cyberattack-related system disruption delayed settlement procedures and prevented the required materials from being provided with the meeting notice.

The company now plans an extraordinary shareholders meeting in early September for that reporting item. It has set June 30, 2026 as the record date for voting rights at that meeting, and June 16 as the public notice date.

What readers should watch next

For readers, the sequence is awkward but clear. First came the cyberattack-linked system problem. Then came the reporting delay. Now comes a late but material guidance reset, ahead of the full-year release due on July 8.

The key caveat is simple: these are revised forecasts, not final reported results. But the message of the revision is already plain enough. Asahi expects the year ended December 2025 to fall materially short of its earlier targets, and it says the drag ran from disrupted sales in Japan to higher input costs, impairment losses, and expenses tied to the system trouble. In this case, the back-office problem has become a very visible earnings issue.

Asahi cuts 2025 outlook as cyberattack fallout pushes profits lower | Tokyo Brief