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Kakaku.com's Board Goes Neutral After a Rival Bid Beats the ¥3,000 Buyout

A ¥3,232-a-share rival proposal pushed Kakaku.com's board off its recommendation to tender into EQT's ¥3,000 buyout, and a Bain Capital vehicle is now lining up its own offer with 19.52% of the company already committed to tender.

Jul 8, 20263 min read
Illustration of two overlapping stock certificates stamped with different yen price tags next to a tender-offer countdown calendar and a shaded ownership-percentage wedge, symbolizing a competing takeover bid.

Kakaku.com's board has stopped telling shareholders to tender into the ¥3,000-a-share buyout led by EQT and Digital Garage, even though it still supports the deal itself. The reversal, disclosed on July 8, 2026, followed a rival proposal at ¥3,232 a share that landed in early June and never went away.

The tender offer, run through the acquisition vehicle Kamgras 1, opened on May 13, 2026, backed by a board recommendation made the day before. That recommendation held until directors met on July 1 and voted to withdraw it, adopting a neutral stance and leaving the choice to shareholders and warrant holders individually.

The trigger was a proposal Kakaku.com received on June 3, offering ¥3,232 per share and backed by proof of financing. The EQT-Digital Garage consortium tried to answer without formally repricing its own offer: on June 18 it proposed restructuring the deal so that KDDI, which holds 35.02 million Kakaku.com shares, would tender rather than sit out, and paired that with a higher price. The number moved twice in four days, to ¥3,250 on June 19 and to ¥3,300 on June 22. It went no further. On June 25 the consortium told the board that raising its price would benefit ordinary shareholders, but Japanese tender rules do not let it raise the minimum number of shares required for the deal to close, a floor fixed at 34.94 million shares, or 17.51% of the company. Without room to move that floor, the restructuring stalled, and the ¥3,000 price on the table has not changed.

Kakaku.com's Contested Buyout: Key Dates
Prices and dates as disclosed in Kakaku.com's July 8, 2026 TDnet filing and Oasis Management's July 8, 2026 EDINET filing.
DateEventPrice / Detail
May 12, 2026Board recommends tendering into the Kamgras 1 offer¥3,000 per share
May 13, 2026Kamgras 1 opens the tender offer¥3,000 per share
June 3, 2026Rival proposal received by the board¥3,232 per share, with financing attached
June 18-22, 2026Consortium proposes restructuring and floats higher prices¥3,250, then ¥3,300 per share
June 25, 2026Consortium tells board it cannot legally raise the minimum-tender thresholdThreshold stays at 34.94 million shares (17.51%)
July 1, 2026Board withdraws its tender recommendation, adopts neutral stanceStill supports the ¥3,000 deal
July 1, 2026Oasis Management commits its 19.52% stake to a separate, unlaunched offerBain Capital-backed BCPE Blitz Cayman, expected around September 2026
July 2, 2026Kamgras extends the tender offer periodTo July 16, 2026 (47 business days)
July 7, 2026Kamgras refiles and extends the period againTo July 22, 2026 (50 business days)

While the board weighed its recommendation, the paperwork kept moving. Kamgras first pushed the deadline from July 16 to July 22, 2026, stretching the total offer period to 50 business days, after Kakaku.com corrected its position statement on July 2 and Kamgras filed an amended registration on July 7.

A separate disclosure filed the same day adds a third party to the contest. Oasis Management, an activist fund holding 19.52% of Kakaku.com, or 38.7 million shares out of 198.2 million outstanding, told regulators it signed an agreement on July 1 to tender its entire stake into a tender offer being prepared by BCPE Blitz Cayman, L.P., a vehicle tied to Bain Capital. That offer has not launched. Bain Capital's vehicle expects to open it around September 2026, subject to competition-law clearances and cooperation from Kakaku.com. Oasis's commitment comes with an escape hatch: it is released from the obligation to tender if a third party opens a bid, or makes a serious, financed proposal, at a price at least 1% above whatever BCPE ends up offering.

That leaves Kakaku.com managing two separate processes at once: an active ¥3,000 tender its board still endorses but no longer urges shareholders to join, closing July 22, and an unpriced Bain Capital-backed offer months from launch that already has a fifth of the company's stock lined up behind it. Which one shareholders end up choosing, if either, is not a question the company has had to answer in public yet.