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Policy Watch

Japan draft would widen hotline takedown requests to fake investment ads and phishing

Fake investment ads, identification-code solicitations and unregistered lender ads are among the categories Japan wants added to the Internet Hotline Center's removal-request workflow, with comments open until July 16.

Jul 3, 20262 min read
Illustration of scam ads and phishing prompts moving through an online compliance review queue.

Japan's National Police Agency has published a draft that would widen the list of "illegal information" its commissioned Internet Hotline Center can use when asking providers and website administrators to block or remove online content. Among the additions visible in the draft materials are impersonation-type fake investment ads, solicitations that improperly ask users to enter identification codes, content that facilitates unauthorized access, ads from unregistered money lenders, and solicitations to transfer savings passbooks. The public-comment window opened on July 3 and closes on July 16.

The Internet Hotline Center already takes reports from internet users on illegal information, information closely related to important crimes, and suicide-inducement information. Under its operating guidelines, it can pass material to police and ask site managers and other operators to delete it. The operative change in this draft is scope: the comparison table expands the categories that count as illegal information for removal requests.

What the draft adds

The draft says the target set should be illegal information whose circulation online has become a social problem and whose illegality the center can judge "appropriately and smoothly". For moderation and compliance teams, that is the real policy signal. The NPA is not proposing a catch-all for every disputed post online. It is broadening the list around scam and unauthorized-access content that it believes can be triaged consistently.

What the draft adds
Categories visible in the draft comparison table excerpt included in the packet.
BucketProposed addition
Special fraud-related informationSoliciting or inducing the transfer of savings passbooks
Special fraud-related informationPosting impersonation-type fake investment advertisements
Unauthorized-access-related informationImproperly requesting the input of identification codes
Unauthorized-access-related informationFacilitating unauthorized access
Unregistered lending-related informationAdvertisements by unregistered money lenders

Two of the proposed additions speak directly to impersonation-based investment scams and prompts that illicitly request identification codes. The same draft also brings in content that helps unauthorized access and ads by unregistered lenders, widening the overlap between scam moderation and cyber-abuse handling. If adopted, that would give providers and website administrators a broader set of IHC-backed removal requests to work from.

Nothing is final yet. The notice is a voluntary public-comment process, not a procedure under the Administrative Procedure Act, and comments are due by 23:59 on July 16. For companies that process user reports or IHC removal requests, the near-term job is practical: check whether current queues for fake investment ads, identification-code solicitations and unauthorized-access content line up with the categories in the draft.